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Introducing the Directions Digest, a perfect coffee break companion! Delve into sector snapshots and discover our insights on the latest...

In an earlier blog we saw that online searches for plant-based diets decreased by 18% over the course of 2022. In addition, Meatless...

At Directions we are increasingly asked to explore the health and wellness space for our clients. In fact, almost every brand we work...

Climate change and sustainability is finally at the top of political agendas, with Boris Johnson urging us all to ‘grow up’ and ‘come of...

An article in Retail Week by George MacDonald grabbed my attention last week - ‘Curation, destination, imagination – the new department...

Directions has been a strong advocate of mobile research for some years now, as it provides us with unparalleled observational insight...

Yes, this is a blog about Covid-19. Sorry about that. I know we were all hoping that we were coming out of it, but as I type this today...

According to Mind, the mental health charity, approximately 1 in 4 people in the UK will experience a mental health problem each year,...

It seems as though every week a new shop or restaurant chain is in trouble. There’s no doubt that some of the issues facing retailers and...

We are barking mad about dogs at Directions. Not only is our logo a pointer dog, but we also have our own canine mascot, in the form of...

Earlier this month I was honoured to be invited to give an after dinner speech for a joint meeting of the Ascot Tangent and Ascot 41...