INSIGHTS THAT POINT YOU IN THE RIGHT DIRECTION...

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'DIRECTIONS DISCUSSIONS'

Every so often we pick a topic to debate and we have a little chin wag about it over a coffee. This episode is all about Charity Advertising - so click here for a taster on what we chatted about. Watch this space for the next topic and feel free to drop us an email with your own thoughts on any of the topics we discuss!

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We offer a wealth of methodologies & creative approaches to deliver insights that provide real direction. Qualitative research, quantitative surveys, ethnography, neuroscience – whatever it takes to answer the objectives.

Every research study is bespoke and perfectly tailored to meet the individual needs of that project – we don’t believe in one size fits all. Our ability to select the right approach and blend methodologies to provide real direction is what sets us apart.

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OUR UNIQUE 3D APPROACH

DIG

We conduct in-depth detective work, observation and social listening

Via methods such as Mobile
Self-Ethnography, Facial Decoding, Lifestyle Blogs, Webscaping

DISCOVER

We unearth an abundance of insight via discussion, debate and detailed surveys

Via Depths, Group Discussions, Online Forums, Shop-a-longs, Consumer Closeness, Hot-housing, Workshops and Quantitative Research

DECODE

We translate the findings into actionable output, using creative methods to share the story

Our output is second to none and we tailor it to suit your needs via PowerPoint, Podcasts, Client Workshops, Infographics and Video Reels

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OUR SPECIALISMS

BRAND STRATEGY

For a brand to succeed it needs to have meaning and relevance. This is increasingly challenging in a world where people have greater ownership of what brands mean. We can use a raft of tools from Semiotics and Webscaping to understand the changing brand landscape, as well as Implicit Cognition for brand naming studies

SHOPPER INSIGHT

We’ve specialised in shopper research since our inception; most of our expertise is in fashion and food & drink. We've seen shopper behaviour evolve considerably over the years, including the increasing influence shoppers have in how retailers are perceived via user reviews and social media. We employ a mix of 'in the moment' methods to look at the shopper mindset from ASTs and intercepts, through to Accompanied Surfs and Mobile enabled fixture reviews

INNOVATION

To help clients build winning ideas we design research solutions rooted in customers’ real lives, and connect the customer and key business stakeholders.
We design the optimal approach based on where we are in the innovation process, from Ethnography to ideate, Concept Screening to refine, Co-Creation to define winning concepts and packaging, and Quantitative tools to measure propensity to purchase

MESSAGING & COMMS

Successful communications should arrest attention and connect people with your brand/product in the right way. As there are so many ways to connect with people nowadays we design research that looks at those different connections from all angles e.g. Door Drops to assess direct mail realistically, Post Evaluation Probes to judge what sticks, Discourse Analysis to dig into language and articulation as well as Facial Decoding to explore System 1 reactions to campaigns

CUSTOMER CLOSENESS

Understanding people is always at the heart of what we do. Our mobile self-ethnography tool is increasingly popular and clients really value the richness and colour that it delivers. Our bespoke App enables us to access everyday consumer behaviour, both planned & impulsive and provides unparalleled observational insight capabilities. We can also offer Closeness Days for clients wanting to get that step closer to their target, from recruitment only to full facilitation - we are here to help

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CLIENT TESTIMONIALS

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I worked with Directions earlier this year on a strategically important project for the business. They did a great job at truly understanding the business issue and coming back with an innovative approach to answering it.

Very thorough and quick to respond throughout the course of the project. Helped to deliver the project to key stakeholders in an informative manner. Highly recommend working with Directions in the future.

MARS WRIGLEY

HOW IT ALL BEGAN

A successful independently owned business for over 30 years.

Established in the late 80s by three intelligent researchers – Alex Rhodes, Liz Cox & Sally Nicholson - who set up Directions to develop new ways of thinking and working. They had bags of ‘girl power’ before the Spice Girls even existed!

In later years, the dynamic duo of Sally Nicholson & Said Marie took Directions to the next level; Sally’s renowned research expertise was complemented by Said’s extensive business knowledge.

In 2019 the reins were passed to the new co-owners - Kirsty & Gemma - both of whom established their careers at Directions. Together with their fantastic team, they are driving Directions forward into a new, exciting era whilst continuing to point clients in the right direction.

We hope you will be part of the story too.

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